Danonino

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DANONINO

Creating foldable animal figurines on Danone's packaging and an accompanying campaign site

Intro

The secret of genius is to carry the spirit of childhood into maturity.

Foldable figures on packaging and accompanying campaign site

Danonino is a range of fresh dairy products designed for kids made by Danone. They reached out to us to create a campaign that revolved around kids being able to craft farm animals and objects with their packaging and an accompanying website promoting arts&crafts and education. Later the campaign was expanded with a jungle theme, and foldable endangered species were added.

Services

Graphic Design, Crafts, Web Design

Clients

Danone/Danonino (® The Parking Lot)

Concept sketching

Sketching is always an important step in the process, but even more so when creating scale models and foldable items. A lot of time goes into thinking, drawing, building, and trying again over and over until you get to something that works and looks pleasing.